How to Live Streaming to Level-Up Streams

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Check How to Live Streaming to Level-Up Streams

Live streaming can be a fun, engaging, and extremely important tool for building your brand online. It’s no secret that creating a professional and engaging live stream often involves a lot of moving parts (both real and figurative), but the payoff is huge when it all comes together. And we should know, as we host over 30 live streams for our monthly Live @ Epiphan show, with many more streams scheduled to come. Because the competition among content creators is stiff, I’d like to share some streaming tips and methods to help you be successful based on our team’s experience running our weekly live show thus far.

How to stream live to level up

Keep your setup simple (with backups)

You know the saying โ€œless is moreโ€? This is absolutely the case when it comes to live streaming. More gear equals more opportunities for malfunctions, which is the last thing you need on a live set. Think of it as living a minimalist lifestyle where you only buy what you need and nothing you don’t. So don’t underestimate the power of your webcam. That said, having backups of necessary equipment is a particularly smart move to get you up and running. Things happen, but you’ll pat yourself on the back when you seamlessly replace a broken cable with the part you had the foresight to buy.

Take into account the audio and lighting of the live video

Simply put, you want your live stream to look and sound great. Why? Because your viewers want your live stream to look and sound great. Unlike a pre-recorded video, there are no returns here, so you really want to make sure you get it right! Audio and lighting tips to consider before going live.

  • Don’t backlight your subject. If the light source is behind the subject on camera, the live feed will only see a silhouette.
  • Be careful in the sun. Outdoor shooting is susceptible to streaky shine from the sun’s glare. If your audience starts donning sunglasses to watch your live stream, you may need to think about a change of location.
  • Don’t wear patterns. Stick to simple fabrics and solid colors! Good on-camera lighting favors solids and materials that aren’t too bright.
  • Consider a lavalier microphone. If you’re outdoors in a windy environment or near a noisy street, you can keep background noise to a minimum with a simple microphone that clips to your shirt.
  • Always know when a microphone is on. Anyone off camera during a live stream should save their conversations for later. The added noise from others on set is distracting for the person in front of the camera, but you also don’t want fans to hear what cameraman Mikey had for lunch yesterday.
  • Music. Plan this part from the beginning! Don’t assume you can use Justin Bieber’s new song in the background of your live yoga class. Understanding how to navigate music licensing is an important one to add to your checklist.

Take a live video test

Preparation + opportunity = success. You already know why live streaming is a great opportunity for your brand; now all you need to do is proper preparation. Here are some things you can do to increase your chances of a smooth stream:

  • Make sure the WIFI is strong. A simple internet connection speed test will tell you if your wifi and bandwidth can handle your live stream.
  • Make simple notes. Write down key milestones to help you stay on track.
  • Review the timeline with the crew. Review the order of the events to make sure everyone is on the same page.

Look at the camera

Eye contact is important when talking to others, and it’s no different when you’re on camera. Instead of looking at yourself on a screen, make sure you’re looking directly at the camera. Not only will you appear more honest, but your words are more likely to be remembered!

Interact with your streamers in real time

A live chat is a great way to increase audience and audience engagement during your live broadcasts. An easy way to engage your viewers and avoid churn is to answer their questions live. Here’s a quick crash course on how to take advantage of live chat to interact with your live streamers in real time.

  • Set rules and expectations at the beginning of the chat. It will be more effective and enjoyable for everyone involved if you do!
  • Ask the right questions. Simple questions that only require simple answers from live streamers can really add to the flow of the live stream.
  • Include your audience. Calling live streamers by name is a great way to engage them and show them that they matter.
  • Set your schedule. Let live streamers know what to expect early on; this way, they can decide to stay until the end to hear all the important points you’ve told them you’re going to cover.
  • Answer questions. Encourage viewers to ask questions! This is your chance to shine as a thought leader in your niche.

Consider your live streaming platform

Where can your audience watch your live stream? These are the most popular options:

  • Social media platforms. Think of Instagram Live, Facebook Live, YouTube Live or Twitch. Many businesses and content creators choose social media options because they can quickly go live to existing followers and subscribers. Easy? Totally. Ideal for the long term? Probably not.
  • A platform that specializes in video monetization and distribution. If you want to think long term, a platform like Uscreen allows you to get started and get paid real money for it. With Uscreen, you can create your own branded website to host professional live streams, add OTT apps for fans to watch on the go, and even offer on-demand content or live stream recordings for a one-time price or subscription.

market ahead of time

Time to share the news! It’s important to build hype around your livestream debut well in advance. Use your existing social channels and other marketing strategies to build awareness and watch the number of live streamers grow! Take a look at some of the best promotional tactics to tackle before the actual live event:

  • Be clear about the essential details of the live event. When promoting your upcoming live stream across different channels, it’s important to inform and then remind your audience of what to expect, when to expect it, and where they can watch it.
  • Build anticipation. Get your audience curious about your live stream! A popular way to do this is to post a sneak peek of behind-the-scenes footage on your social media platforms.
  • Offer incentives. Another way to build buzz is to offer valuable extras that no one wants to miss out on, like discounts or free demos.
  • Involve your audience in creating the live stream. Engage the audience early by asking them to submit ideas or questions in advance.
  • Create a virtual countdown. You can’t have a live show without a countdown to the extra anticipation! Start a countdown to your live stream and cross-promote to build anticipation as well as emphasize the real FOMO that could happen if they’re not there.

Be consistent

Think of your fans as a new friend. If you walk into your new friend’s life once and then drop off the face of the earth, he’s less likely to stick around for long. It’s no different with live streaming, whether you plan to go live once a week or once a month, it’s good practice to set a schedule so your live streamers know when to expect your video content and live streams. . Don’t be that friend who ghosts!

don’t aim for perfection

Sure, some say practice makes perfect. And while it’s certainly a good idea to rehearse (see tip #3), it’s also important to remember that mistakes happen. Your fans are more likely to connect with you and your brand if you can take the hits and show how human you are.

Final words: How to Live Streaming to Level-Up Streams

I hope you understand this article, How to Live Streaming to Level-Up Streams. If your answer is no, you can ask anything via the contact forum section related to this article. And if your answer is yes, please share this article with your friends and family to give us your support.

Editorial Staff
Editorial Staff
The Bollyinside editorial staff is made up of tech experts with more than 10 years of experience Led by Sumit Chauhan. We started in 2014 and now Bollyinside is a leading tech resource, offering everything from product reviews and tech guides to marketing tips. Think of us as your go-to tech encyclopedia!


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