Tools for managing social media accounts are now necessary for people and businesses that want to build a strong online presence and connect with their target audience on different social networks. These tools give you a central place to manage all of your social media accounts, making it easier to do things like scheduling posts, keeping an eye on them, and tracking analytics. They are useful because they save time, boost productivity, keep a brand’s image consistent, and give you useful information about how social media is performing.
Social media management tools give users the power to make and carry out effective social media strategies, which in turn increase engagement, reach, and brand visibility by offering features like post scheduling, social listening, and data reporting. Sprout Social and Hootsuite are two of the best social media management tools on the market. Each has its own set of features and functions that make it ideal for a variety of social media management needs. Next, we’ll look at the differences and similarities between Sprout Social and Hootsuite. This will help you choose the best social media management tool for your needs and goals.
Sprout Social vs Hootsuite Comparison table
It’s great for medium to large businesses because Sprout Social is great at advanced social listening and reporting. Hootsuite is good for small to large businesses and has reasonable pricing options. Its interface is easy to use.
| Feature | Sprout Social | Hootsuite |
|---|---|---|
| Social Media Platforms | Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube | Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and more |
| Scheduling and Publishing | Advanced scheduling and publishing options, including optimal posting times | Robust scheduling tools with auto-scheduling |
| Content Calendar | Built-in content calendar for planning and visualizing posts | Content calendar for easy content planning |
| Social Listening | Comprehensive social listening with keyword monitoring and sentiment analysis | Basic social listening with keyword tracking |
| Analytics and Reporting | Detailed analytics with custom reporting and competitive analysis | In-depth analytics with customizable reports |
| Team Collaboration | Collaboration tools, task assignments, and approval workflows | Team collaboration features with message assignments |
| Social Inbox | Unified social inbox for managing messages and comments | Social inbox for monitoring and responding to messages |
| Automation | Workflow automation for social tasks | Automation of routine social media tasks |
| CRM Integration | CRM integration for managing customer interactions | Limited CRM integration |
| Mobile App | Mobile app available for on-the-go management | Mobile app for managing social media on the move |
| Customer Support | Excellent customer support with live chat and email | Good customer support with online resources |
| Ideal for | Medium to large businesses and agencies | Small to large businesses and individual users |
| Visit Website | Visit Website |
Sprout Social vs Hootsuite: User Interface and Ease of Use
The interface of Sprout Social is more modern and easy to use than Hootsuite. It’s simple to get around and find the things you need. You can change the dashboard to quickly see the data that matters most to you. There are also many tools in Sprout Social that make it simple to handle your social media accounts. You can, for instance, plan posts ahead of time, make and run social media campaigns, and use detailed analytics reports to keep track of your progress.
| Feature | Sprout Social | Hootsuite |
|---|---|---|
| User interface | Modern, user-friendly | Traditional, can be daunting at first |
| Ease of navigation | Easy to navigate and find the features you need | Can be a bit more difficult to navigate at first |
| Customizability | Dashboard is customizable | Dashboard is not as customizable |
The interface for Hootsuite is more traditional than the one for Sprout Social. It might be a little harder to learn at first, but it’s still pretty simple to use. Hootsuite also has a lot of useful features, like the ability to control several social media accounts from one location, plan posts ahead of time, and see detailed analytics reports on your progress. Finally, Sprout Social’s interface is easier to use than Hootsuite’s. Hostinget, on the other hand, is still a strong social media management tool with lots of features.
Sprout Social vs Hootsuite: Social Media Integration
Sprout Social and Hootsuite both work with many social media sites, such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest. You can now handle all of your social media accounts from one place. There are many tools in Sprout Social that make it simple to add social media to your overall marketing plan. One tool called Sprout Social lets you connect to all of your main social media accounts at once. This makes it simple to handle all of your social media tasks from one place.
Sprout Social also has a lot of tools that make working together on social media with other team members easy. As an example, Sprout Social lets you give team members tasks, see how they’re doing, and see comments and feedback. This helps you make sure that everyone is on the same page with your social media marketing and that everything works together.
Lastly, Sprout Social has a lot of tools that make it simple to see how well your social media marketing is working. One example is Sprout Social, which lets you keep track of your social media activity, reach, and website visitors with detailed analytics and reports. You can use this information to make your social media strategy better and get better results over time.
| Feature | Sprout Social | Hootsuite |
|---|---|---|
| Connect to all major social media accounts | Yes | Yes |
| Assign tasks to team members | Yes | Yes |
| Track progress | Yes | Yes |
| View comments and feedback | Yes | Yes |
| Detailed analytics and reporting | Yes | Yes |
| Social listening | Yes | Add-on |
| Competitor analysis | Yes | Add-on |
Hootsuite also has a lot of features that make it simple to use social media as part of your overall marketing plan. One example is Hootsuite, which lets you connect to all of your main social media accounts from one place. This makes it simple to handle all of your social media tasks from one place.
Hootsuite also has a lot of tools that make it easy for team members to work together on social media. As an example, Hootsuite lets you give team members work, see how they’re doing, and see comments and feedback. This helps you make sure that everyone is on the same page with your social media marketing and that everything works together.
Lastly, Hootsuite has a lot of tools that make it easy to see how well your social media marketing is working. As an example, Hootsuite lets you keep track of your website traffic, social media engagement, and reach with detailed analytics and reports. You can use this information to make your social media strategy better and get better results over time.
Sprout Social vs Hootsuite: Scheduling and Publishing
Sprout Social is a great platform for managing social media in general, as it lets you schedule posts and post them. The interface is clean and easy to use. It’s great that Sprout Social lets you make and manage multiple social media calendars. This is helpful for teams of all sizes. You can also schedule posts to go out to specific social media profiles or groups, which is a great way to reach a wide range of people.
ViralPost technology is one of my favorite things about Sprout Social. ViralPost looks at how well you’ve done on social media in the past and tells you when to post to get the most engagement. This has saved me a lot of time and helped me reach more people. Sprout Social’s ability to listen to what people are saying is another great thing about it. Social listening lets you keep an eye on what people are saying on social media about your brand, your industry, and your competitors. This is useful information that can help you make better decisions about your content and boost your social media presence.
| Feature | Sprout Social | Hootsuite |
|---|---|---|
| Scheduling and publishing | Yes | Yes |
| Social listening | Yes | Yes |
| ViralPost technology | Yes | No |
| User interface | Clean and easy to use | Clean and easy to use |
Hootsuite is another well-known social media management tool that lets you easily schedule posts and share them. Besides that, it’s simple and easy to use. In general, though, I think Sprout Social is easier to use and has more features. The price of Hootsuite is one of its best features. In general, Hootsuite’s plans are cheaper than Sprout Social’s plans, especially for teams with more members. Hootsuite also has a free plan that is good for small businesses or people who are just starting to manage their social media accounts.
Overall, I like Sprout Social better for scheduling and posting to social media. The platform is easier to use and has more features, such as ViralPost and social listening. Hootsuite, on the other hand, is a good choice for small businesses that don’t want or need all of Sprout Social’s extra features.
Sprout Social vs Hootsuite: Analytics and Reporting
The analytics and reporting tools in Sprout Social are complete and simple to use. You can track your performance across all of your social media channels by making your own custom reports. You can also dig deeper into specific metrics to learn more about your audience and how engaged they are. There are also some reports that are already made in Sprout Social that you can use to get started quickly.
When I use Sprout Social’s analytics and reporting, I like being able to see how my business stacks up against my competitors. You can use this to help you figure out what you need to work on. Sprout Social also has a number of tools for social listening that can help you keep an eye on what online users are saying about your brand and industry.
| Feature | Sprout Social | Hootsuite |
|---|---|---|
| Custom reports | Yes | No |
| Competitor analysis | Yes | No |
| Social listening | Yes | Yes |
| Integrations with third-party tools | Yes | Yes |
The analytics and reporting tools in Hootsuite are also good, but not as complete as those in Sprout Social. Hootsuite does have some reports that are already made, but you can’t make your own. Another thing that Hootsuite doesn’t do as well as Sprout Social is check out your competitors.
When it comes to analytics and reporting, Hootsuite does some things better than Sprout Social. One example is that Hootsuite has some social listening features that Sprout Social does not. There are also a lot of ways to connect Hootsuite to other tools, like Google Analytics and Salesforce.
Sprout Social: Pros and Cons
Pros
- Advanced social listening and sentiment analysis.
- User-friendly interface.
- Robust reporting and analytics.
Cons
- Some features may be overwhelming for smaller businesses.
Hootsuite: Pros and Cons
Pros
- Affordable pricing options.
- User-friendly dashboard.
- Suitable for small to large businesses.
Cons
- Limited CRM integration.
Sprout Social vs Hootsuite: which one should you consider?
If you have to choose between Sprout Social and Hootsuite, it should mostly depend on how you want to manage your social media. Sprout Social’s powerful analytics, easy-to-use interface, and detailed reporting tools make it a great choice. It’s a great option for businesses that want to get deep insights and keep track of engagement.
However, Hootsuite has more app integrations and a bigger app directory, which makes it more flexible for a wider range of marketing needs. Hootsuite might be the best choice for you if you want scalability and the ability to connect to many other tools. In the end, the choice depends on your budget, the platforms you use, and the level of analytics you need. Think about what’s most important to you before making a choice.
FAQs
The lists of features on these two platforms are similar, but Sprout Social is better than Hootsuite because it has more social listening features and better analytics reports.
Sprout Social is a social media management and intelligence tool that helps businesses and advertising agencies of all sizes keep track of conversations and find the useful information that makes a difference in the real world.
