“Sending SMS to your customers? It seems invasive… ”
I was skeptical at first when the idea was first mentioned to me. But when I started to look into SMS marketing, I realized that with the right frequency and the right messaging, it could be a very effective method of communication.
SMS open rates are much higher than those of other types of messaging, and they reach people on a more personal level. And businesses are learning to take advantage of it. SMS marketing in all its forms is entering all types of businesses, including mine. It might sound invasive, but in my experience, you can turn “invasive” into “personal” – with the right strategy.
According to an Intis Telecom report, application-to-person (A2P) messaging has a…
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