“We now have this flexibility that we never had before,” Claar said. People needed food, but they didn’t want to get exposed to COVID-19, so they turned to services like Instacart and Shipt, which both deliver groceries in as little as an hour.
Instacart is doing better than ever before. Forbes reported its valuation more than doubled last year and it had to hire 300,000 more workers to keep up with demand. If you go to Instacart’s website, you’ll see some of the stores it’s partnered with: Publix, Costco, CVS, and many more.
Those up-charges happen when a customer orders from a grocery store that isn’t on the app’s list of preferred grocers and sometimes it can be as high as 20 percent more per item. You can still order from other popular stores like Target but if the store isn’t on the preferred list, it could cost you.
“Consumers need to pay a lot more attention to those up-charges,” Claar said. But some customers say for certain items, Instacart charged them more than the store would have.
One simple way to save money: Shop from the list of partnered stores. To keep costs low, you can also place your order ahead of time and choose delivery during off-peak hours. “Individual consumers are pretty good at deciding which cost they’re more interested in paying,” Claar said. “So the time cost, the travel cost, or the additional fees because that’s the trade-off,” Claar said.
Source nbc-2.com People might not be as concerned about getting exposed to covid but they always need food. And when your time is money, convenience pays. “I think this really was a disruption that will lead to changes in the way households carry out their purchases,” Claar said.
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