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Creating digital solutions for a new age of automotive retail
Dealerships must rely on digital solutions to drive sales and efficiency in the automotive retail process.
J.D. Power has released a new tool called Darwin that provides insights into customers’ car-buying journeys.
Darwin integrates with ActivEngage to track the car buyer journey and engage with customers throughout the sales process.
Darwin prepares dealers and salespeople for specific customer interactions, setting it apart from other digital solutions.
Creating digital solutions for a new age of automotive retail
As the automotive industry increasingly relies on the internet for retail, dealerships are turning to digital solutions to drive sales and efficiency. J.D. Power’s new tool, Darwin, offers valuable insights into customers’ car-buying journeys. By integrating with ActivEngage, dealers can track the buyer journey and engage with customers at any point in the sales process. Darwin ensures that buyers have a customer advocate to address their concerns and assist them throughout the process. Compared to other digital solutions, Darwin stands out for its ability to prepare dealers and salespeople for specific customer interactions.
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