Bitcoin: what’s in a name?

Bitcoin: what's in a name?

Most of us don’t know if we have the talent to pick names unless we are lucky enough to have to pick them out for our children. But innovators do. Dr Craig Wright says he’s not good at naming things and when he has an idea he defers to his more market-oriented colleagues nChain to decide what it should be called.

But he’s too hard on himself. As Satoshi Nakamoto, Dr. Wright came up with “Bitcoin”. Short, crisp and straightforward. It sounds like the kind of brand name that might play well in focus groups. It could have been the result of several months of consultancy work after serious meetings in trendy offices.

Yes, “Bitcoin” has a good …

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