Business Intel: New Virginia Varsity Project Combines Storage and Creative Spaces | Shop

Business Intel: New Virginia Varsity Project Combines Storage and Creative Spaces |  Shop

“That’s the business we’re in, is taking care of customers,” he said. “We just had to figure out once we had these spaces, would they be appealing and how do we deliver what customers expect?” While Virginia Varsity doesn’t have much experience with these other more creative uses, Lugar said the storage and moving company is rooted in strong customer service, which would be applicable to the new elements of the business.

There are some remaining spaces in the storage facility that have been designated for other creative uses but not yet built out. But Lugar said he likes the idea of fitness uses — perhaps a studio with a Peloton bike that could be rented out, or a runner’s package that would allow for use of a shower and locker room — given the building’s location.

Source roanoke.com Now, Lugar is turning his attention to the business center. While some exterior improvements have been made, “It’s time to really get everything dialed in inside and bring the building back to life,” he said. The business center does have a few tenants, but Lugar said most of the building had to be turned over to allow it to be rehabbed.

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