In this news, we discuss the Nestle uses insect protein in Purina pet food.
LONDON / ZURICH (Reuters) – Nestlé’s brand Purina is launching a line of pet foods using insects, as the world’s largest food group tests more environmentally sustainable sources of protein.
The move responds to a trend of people seeking greener or allergen-free diets for their pets and puts Nestlé in potential competition with smaller brands like Yora and Green Petfood’s InsectDog.
“We are seeing a growing demand for diverse sources of protein for pet food products,” Bernard Meunier, director of Purina in Europe, told Reuters on Thursday.
He said limited planetary resources and declining meat consumption in Europe were incentives to explore new proteins.
The Purina Beyond Nature’s Protein line, which will launch in Switzerland this month, will be available in two variations: one using chicken, beans and black soldier fly larvae protein, and the other using chicken, pork liver and millet.
Both will be available for dogs and cats at Swiss retailer Coop, which also sells insect-based snacks and burgers for human consumption. Deployments to more markets are planned from next year, Meunier said.
He said the COVID-19 pandemic has strengthened the bond between people and their pets, increasing demand for high-quality pet food and leading to market share gains for Purina.
Nestlé’s animal care unit posted sales of 13.6 billion Swiss francs ($ 14.96 billion) last year. It is the group’s fastest growing category with organic growth of 10.6% over the first nine months of 2020.
In April, Nestlé bought UK natural pet food brand Lily’s Kitchen. Meunier said Purina’s European portfolio is now complete and the focus will be on organic growth.
In a blog post last year, the British Veterinary Association endorsed insect-based pet food, recommending it to owners who wanted a ‘cattle-free’ diet for their pets.
One of the main suppliers of insect protein in Europe is the Dutch company Protix, founded in 2009, which sells ingredients made from black soldier flies, mealworms, crickets and locusts.
Reporting by Silke Koltrowitz in Zurich and Martinne Geller in London; Edited by Marguerita Choy, Kirsten Donovan
Original © Thomson Reuters