Tesla launches $250 tequila online, quickly ‘out of stock’

In this news, we discuss the Tesla launches $250 tequila online, quickly ‘out of stock’.

MEXICO CITY (Reuters) – Tesla Inc on Thursday launched its own brand of tequila on the site Web of electric car maker, delivering on CEO Elon Musk’s promise with $ 250 per bottle experience that was not available within hours of product release – from.

Images of “Tesla Tequila” here on the site Web revealed an elegant lightning bolt-shaped bottle, a little different from what Musk had once touted. The product was quickly listed as “out of stock”.

Tesla did not immediately respond to a request for comment.

Musk tweeted the idea of ​​“Teslaquila” on April Fool’s Day 2018, which many of his followers considered a joke. However, Musk’s efforts to register the drink in October of that year were frowned upon by Mexican tequila producers. (reut.rs/2TZW5Wk)

The Mexican Tequila Regulatory Council then argued that “the name ‘Teslaquila’ conjures up the word Tequila … (and) Tequila is a protected word.” Under the new name, there was no qualms.

“Tesla is now a brand of tequila certified under the strict regulations for our national drink,” the council said in a statement, saying it would be made by Destiladora del Valle de Tequila, a major producer of tequilas and other spirits. .

The site Tesla’s Web says the drink will be made by Nosotros Tequila, which is one of Tequila’s more than 100 labels for Destiladora del Valle, according to the online tequila database Tequila Matchmaker.

Also known as Casa Maestri, the producer already makes a wide range of brands of tequila, as well as bourbon, vodka and Canadian whiskey, according to the site Company web.

According to site Tesla’s Web, the new alcoholic business will only be available in select US states, including New York, California, and Washington.

The Silicon Valley billionaire is no stranger to selling original products in limited one-off sales.

He sold flamethrowers for $ 500 apiece in early 2018, raising $ 10 million for his high-speed tunnel business, the Boring Company. Musk has also sold 50,000 Boring Company hats previously.

Independent industry consultant Clayton Szczech said that without tasting Tesla liquor, he couldn’t assess its quality. But he observed that celebrity products on the whole were not aimed at tequila aficionados.

“I tend to doubt that this tequila is much different from anything they produce,” Szczech said, referring to Tequila’s Destiladora del Valle.

The site Web of the new drink describes it as agave añejo tequila aged in French oak barrels, “with a nose of dried fruit and light vanilla with a balanced finish of cinnamon and pepper.”

Report by Maria Ponnerhath and Munsif Vengattil in Bengaluru; Additional reporting by Sharay Angulo and Frank Jack Daniel in Mexico City; Edited by Bernard Orr, Saumyadeb Chakrabarty and Matthew Lewis

Original © Thomson Reuters

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