Campaign calls for personalized nutritional recognition to promote health

Campaign calls for personalized nutritional recognition to promote health

The British Association for Nutrition and Lifestyle Medicine (BANT) identifies the rise of nutrigenomics as one of the main drivers of PN, citing its potential to translate information into protocols or “nutritional advice”.

Other personalized tools are leveraging technology in the form of tracking tools to monitor body composition and symptoms that could encourage people to focus on individual health issues.

“The single model is inefficient and outdated. It’s time to stop counting calories and start promoting nutrient content and food quality, ”says Satu Jackson, CEO of BANT.

BANT’s comments coincide with the launch of the Food for Your Health campaign which recognizes the modifiable factors present in obesity and related metabolic conditions such as type 2 diabetes and nonalcoholic fatty liver disease.

The campaign calls for a …

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