Coast Village Road business owners consider improvements in their own neighborhood

Money and business

SANTA BARBARA, Calif .– Business owners on Coast Village Road can take a more active role in what happens on the popular stretch between Montecito and Old Coast Highway.

Tuesday, the City Council of Santa Barbara the first steps of the process to allow an evaluation district.

$ 40,000 will be set aside for the process and will eventually be reimbursed through district fees. A preliminary business survey shows support for the plan.

Once in place, it will raise money in the form of fees to pay for upgraded landscaping, lighting, decorative flags, marketing, and other features to help the shopping, residential and food district thrive.

The Coast Village Road association …

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