Companies strive to maintain the corporate culture for their distributed workforce – Glossy

Companies strive to maintain the corporate culture for their distributed workforce - Glossy

This is the last story of Glossy sister site Digiday’s Future of Work, a new vertical line retracing how modern work is changing the lives of the people who make it up.

Corporate culture is more as bean bags, foosball tables, or poster-sized inspirational quotes stuck on the office walls.

It is defined by how a company and its employees are expected to behave and is built around agreed and (hopefully) shared ethics and attitudes.

The switch to remote work has done it more difficult to promote corporate culture. It’s harder to remind long-term workers what the organization stands for and why there are certain ways of doing things. It can also be difficult to instill culture in the hearts and minds of newcomers. After all, there is no corporate logo or corporate livery when people …

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