Live sports are now available on Warner Bros. Discovery’s streaming app Max, with a new tier called the Bleacher Report Sports Add-On. This tier will simulcast live sports events that already appear on TNT and TBS, starting with Major League Baseball’s postseason. It will also include NHL, NBA, NCAA March Madness, and U.S. soccer games. Max subscribers can access this membership for free until Feb. 29, after which it will cost an additional $9.99 a month.
Live sports come to Max, Warner Bros. Discovery streaming platform
Warner Bros. Discovery’s streaming app Max is expanding its offerings with the introduction of live sports. The new tier, called the Bleacher Report Sports Add-On, will allow subscribers to watch live sports events that are already broadcasted on TNT and TBS. This addition comes in time for Major League Baseball’s postseason, with plans to include NHL, NBA, NCAA March Madness, and U.S. soccer games as well. Max subscribers will have free access to the sports tier until Feb. 29, after which it will cost an additional $9.99 per month.
Targeting a younger audience and increasing attractiveness
By adding live sports to Max, Warner Bros. Discovery aims to target a younger audience that has been moving away from traditional pay-TV bundles. The company’s streaming segment has already been profitable in the first half of the year, and they expect this trend to continue. This move is part of the company’s efforts to make their streaming service more appealing and profitable.
Catering to sports enthusiasts
The Bleacher Report Sports Add-On on Max provides a wide range of sports content for subscribers. From Major League Baseball’s postseason to NHL, NBA, NCAA March Madness, and U.S. soccer games, sports enthusiasts will have access to their favorite events. This addition enhances the content offerings of Max, making it a comprehensive streaming platform for both entertainment and sports.
