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December’s Most Important Marketing Partnerships [DesignRush Spotlight]

According to Partnerize research, 74% of businesses consider partnership and affiliate marketing campaigns a top priority for their business. In fact, 54% of them said the partnership helped him generate more than 20% of the company’s total revenue, highlighting the importance of this strategy as a key part of the company’s growth. DesignRush, his B2B marketplace that connects companies and agencies, follows trends in partnership marketing and shared some of the latest notable partnerships this December. Tumblr has partnered with Livebox to launch a live streaming feature for US-based iOS and Android users.

Limited editions are available for purchase and will be available while supplies last. To mark the transition from green to clear plastic, Coca-Cola has partnered with Mark Ronson and Madlib. The ‘Recycled Records’ sustainability campaign created an original 7-track sound library, allowing customers to not only listen to the EPs, but also ‘reuse’ the beats. DesignRush.com is his B2B marketplace that connects companies and agencies through expert ratings and agency rankings, awards, knowledge resources, and personalized agency recommendations for vetted projects.

Investing in video allows the platform to challenge and compete with his rival Twitter. NBA Entertainment has partnered with Horizon Sports & Experiences (HS&E) to support the NBA’s expansion into global markets. The goal is to bring fans “closer to the game” through his Metaverse, a branch HS&E is adept at, offering services relevant to basketball fans, including virtual reality games and interactive experiences. Hard Seltzer White Claw has partnered with Netflix to release Crack the CLAW™. This is a mystery game that pays homage to the new sequel Glass Onion. Knives Out Mystery.

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  • December’s Most Important Marketing Partnerships [DesignRush Spotlight]
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