For Drake, who had 31 concert dates in 2019 spanning Los Angeles to Rio de Janeiro and London to Paris, his private jet — dubbed “Air Drake”— the impact of his carbon footprint takes some calculating. The environmentally friendly financial services company will audit Drake’s schedule, events and travel to calculate his carbon footprint. Part of Aspiration’s approach includes a reforestation program that plants millions of trees around the country to offset carbon overload.
He commends Drake for leading what he describes as “a cultural movement to inspire people to take easy, automated, personalized actions to fight the climate crisis.”
“Drake’s carbon footprint is bigger than yours or mine,” said Andrei Cherny, CEO of Aspiration. “If Aspiration is able to help [him] cut out his negative impact on the planet, we can help everyone.”
Data on the actual calculation of Drake’s carbon footprint was unavailable, but a proprietary algorithm makes it easy to establish carbon neutrality, according to Aspiration. The firm will also engage a third-party auditor to validate Drake’s activities as carbon-neutral.
“We have software that takes the input of an individual or corporation in all parts of their activities: transportation, production of products, and the carbon footprint of the consumers that are consuming those products,” said Aspiration co-founder Joe Sanberg. “Based on the data we get from our clients, including Drake, we’re able to calculate the carbon emissions of all those activities, and then we’re able to calculate how many trees through our reforestation program we need to plant and for what period of time.”
A reforestation program is one way the financial services firm helps offset clients’ carbon footprint. (Brian Garrity/Unsplash)
It takes a little over 1,000 trees planted to offset the average person’s emissions, with each absorbing about 31 pounds of carbon dioxide, according to the nonprofit conservation group Saving Nature.
Sustainability built in
“It’s exciting to partner with a company that’s found an easy way to offer everyone the ability to reduce their carbon footprint,” Drake said in a statement. “Aspiration’s innovative approach to combating climate change is really inspiring, and I hope together we can help to motivate and create awareness.”
Cherny, an economic policy expert and former speechwriter for President Bill Clinton, and Sanberg, a progressive entrepreneur and investor, co-founded Aspiration in 2013 and opened for business in 2015. Since the launch, the company has gained 4 million customers and $250 million in backing from investors, including Downey Jr., DiCaprio and Bloom.
Though the company provides everyday banking products, Sanberg describes Aspiration as a “sustainability services provider,” rather than a conventional bank.
“We provide financial products like banking accounts, investment products and a credit card,” he said. “All of these products are made special by the automated sustainability features they have attached to them. So you can turn those everyday financial products into more than where you deposit your paycheck or what to use to buy your groceries.”
In the past year, the company’s individual and business customers have funded the planting of more than 15 million trees in the United States, Sanberg said, adding that there are plans to plant more than 5 billion over the next 20 years.
Aspiration’s efforts include the “Plant Your Change” program, which allows customers to round up any transaction to the nearest dollar to plant a tree through the company’s reforestation program. The Aspiration Redwood Fund is a sustainable mutual fund that invests only in eco-friendly companies. The Planet Protection Program tallies up drivers’ carbon output and then buys carbon offsets to counter the climate impact.
The company also offers a mobile application — Aspiration Impact Measurement, or AIM — that uses more than 75,000 data points to gauge a company’s sustainability.
AIM’s “people” scores reflects company metrics like employee pay, access to health care and workforce diversity. “Planet” scores measure greenhouse gas emissions, energy efficiency and renewable energy use.
“It’s like a FitBit for your sustainability that shows how the places you use your Aspiration card treats their workers and the environment,” said Sanberg.
“When you deposit your money at Aspiration, we place it at one of the commercial banks in our commercial bank network that makes loans to individuals who are buying homes or starting small businesses.”
“The cold hard truth is that most people are depositing their money in the big financial institutions, which use that money to fund loans to oil, gas, coal, firearms and private prison companies,” Sanberg said. “When they find out that their money is being used to violate their values, they want to switch, and they know that at Aspiration, their money is never lent for those kinds of activities.
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