Facebook is rolling out new ways for businesses to find and chat with potential customers on its apps, the social media company said Thursday, as it seeks to become an online shopping destination.
Businesses will now be able to add a button on their Instagram profiles to allow people to send a WhatsApp message to the business with one click.
The new features will help Facebook, already a leader in digital advertising, deliver personalized shopping experiences to its users, said Karandeep Anand, vice president of business products at Facebook.
WhatsApp integration is especially important for customers in countries like India and Brazil, where Facebook-owned messaging app is widely used, Anand said.
It will also test new business accounts to allow employees to manage business pages without needing to log in with their personal accounts.
Facebook announced that it will begin testing brands’ ability to send emails through Facebook Business Suite, a feature that allows businesses to manage their presence on the site’s social media apps, to simplify the way companies reach customers.
The new business tools come a day after WhatsApp began testing a new feature in São Paulo, Brazil, to allow users to find stores and services for the first time through an in-app directory, as part an effort to strengthen e-commerce on the service.
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