Anemos Los Angeles, the luxury swim and resort brand, is expanding its offerings with the launch of a knitwear line and plans for a debut fall 2024 collection. The brand, co-founded by Joshua Shaub and Lauren Arapage, originally launched as Anemone in 2018 before changing its name in 2021. Known for its minimalist and sustainable swim- and resortwear, Anemos is now introducing knitwear to cater to customers year-round. The new knit capsule has already received a strong response from wholesale partners, including Moda Operandi, Neiman Marcus, Bergdorf Goodman, and Revolve.
Anemos Los Angeles Expands to Knits, Plans Fall Collection
Los Angeles-based brand Anemos is expanding its offerings with the launch of a knitwear line and plans for a debut fall 2024 collection. Co-founders Joshua Shaub and Lauren Arapage have seen a strong reaction to their luxury, minimalist-minded, sustainable swim- and resortwear, leading them to introduce more categories and be available all year round. The new knitwear line has already garnered interest from key partners such as Moda Operandi, Neiman Marcus, Bergdorf Goodman, and Revolve.
Building a Year-Round Wardrobe
Based in California, Anemos understands the importance of layering pieces for wardrobing. The addition of the knits category and the debut of the fall 2024 collection will allow the brand to offer four collections per year, catering to customers’ needs throughout the seasons. Ready-to-wear has become a significant portion of Anemos’ business, with dresses being the leading category. The new knit capsule, featuring Tencel modal stretch and Tencel ribbed stretch styles, has already gained traction with wholesale partners.