Fashion Seeks Dedicated Followers With Influence Online: Summary
Influencers are now being courted by emerging fashion talents, as they have millions of online followers and can help designers break through. Fashion influencers gain trust from big names in the industry and can build a reputation for having cutting-edge tastes. This phenomenon is particularly visible at London Fashion Week, where influencers and celebrities are seen wearing outfits by emerging designers. Wearing clothes by young designers is now considered cooler than luxury brands. Social media allows designers to grow their brand faster compared to traditional media.
Fashion Seeks Dedicated Followers With Influence Online
Influencers are now being sought after by emerging fashion talents, who recognize the value of their millions of online followers. These influencers play a crucial role in building the legitimacy of creators and helping many designers break through in the industry. Trust from big names in the fashion world is essential for fashion influencers to establish themselves. They can then establish a reputation for having cutting-edge tastes, which in turn helps new fashion players emerge.
London Fashion Week and the Rise of Fashion Influencers
London Fashion Week, known for giving emerging talents a platform, has become a hotspot for fashionable influencers. Influencers and celebrities like Zendaya, Billie Eilish, Hailey Bieber, and Kylie Jenner have been seen wearing outfits by the new generation of designers. Designers like Masha Popova, Di Petsa, Chet Lo, Feben, and Yuhan Wang have gained attention and recognition through the support of influencers. Wearing clothes by these young designers has become cooler and more desirable than luxury brands.
Elizabeth Stiles, a fashion brand consultant, explains that it’s now much “cooler” for influencers to wear clothes by young designers. This shift in perception benefits both influencers and designers. From the influencer’s perspective, wearing outfits by emerging designers helps them maintain their relevance and appeal to their followers. For designers, social media provides a faster way to grow their brand compared to traditional media. When influencers post content, they receive instant reactions, unlike magazines where the process takes time.
The fashion industry recognizes the power and influence of social media and the role influencers play in shaping trends and consumer behavior. It’s a win-win situation for both parties, as influencers gain credibility and designers gain exposure and recognition.
