Standard International is continuing to attract development opportunities around the world, following the successful debuts of its hotels in London, Ibiza, Bangkok, and Hua Hin. The company will open hotels in Melbourne and Singapore, followed by new openings in Lisbon, Austin, Mexico, Vancouver, Dublin, Vienna, Brussels, Khao Yai, Nashville, and Pattaya. The Standard will also launch its first branded residences in Asia with the addition of residences to its Hua Hin property. Bunkhouse, the company’s sister hotel brand, has opened Hotel Genevieve in Louisville and San Fernando in Mexico City, with projects under development in Chattanooga, Fort Worth, and Houston.
In light of the recent report by Hospitality Net, The Standard continues to make waves in the hospitality industry with its award-winning debuts in various locations around the world. The lifestyle hotel brand has attracted development opportunities globally, thanks to its successful ventures in London, the Maldives, Ibiza, Bangkok, and Hua Hin in Thailand. The company’s expansion plans include new openings in Melbourne, Singapore, Lisbon, Austin, Mexico, Brooklyn, Vancouver, Dublin, Vienna, Brussels, Khao Yai, Nashville, and Pattaya.
The Standard has also launched its first branded standalone residential project in Midtown Miami, with over 70% of its units already under contract. The company is set to launch its first branded residences in Asia with the addition of residences to its award-winning Hua Hin property. The Standard’s sister hotel brand, Bunkhouse, is also thriving with recent openings in Louisville and Mexico City, along with projects in development in Chattanooga, Fort Worth, and two additional hotels in Mexico.
Amber Asher, CEO of Standard International, notes that the company’s independence has been a significant factor in its success. “We are in a unique position as one of the last independent lifestyle brands,” she says. “Most of our competitors have been acquired, or have merged into large hotel companies, and we find that many developers and capital partners around the world prefer working with us, as a company that remains entrepreneurial, creative, nimble, and culturally connected.”
Despite the challenges of the Covid pandemic, The Standard has remained steadfast in its growth plans, taking the opportunity to deepen its in-house talent and refine its operational approach. The company is known for its progressive design, innovative cultural programming, and exceptional service, making it a top choice for both travelers and developers.
In addition to its expansion plans, The Standard has also launched a new brand called Peri Hotels, with two new properties in Bangkok joining its portfolio. The company’s commitment to delivering unique and memorable experiences for its guests sets it apart in a crowded hospitality industry.
To wrap everything up, The Standard’s continued success and growth plans are a testament to its innovative approach and dedication to delivering exceptional experiences. As the brand expands into new markets around the world, travelers can look forward to more exciting and unique offerings from this pioneering lifestyle hotel brand.