The Verleur Group has invested in Lion Order Group, a cannabis lifestyle brand founded by Rohan Marley, the son of Bob Marley. Lion Order features proprietary genetics developed by Marley and his team and currently sells pre-packaged flower, pre-rolls, concentrates, and topicals in Michigan. Lion Order will be expanding its brand by launching vapes and luxury smoking accessories and branded textiles. The Verleur Group’s investment and incubation support of Lion Order has already exceeded $5M, and the group expects to grow that investment to over $10M before the close of 2023. Lion Order is grounded in the love and teachings of Rastafari principles.
The Verleur Group (TVG), a startup incubator based in South Florida, has announced a significant equity investment in Lion Order Group, a cannabis lifestyle brand founded by Rohan Marley, the son of legendary musician Bob Marley. The investment and incubation backbone provided by TVG and its portfolio companies will enable the Lion Order brand to expand into multiple US and international markets.
Lion Order is not just a brand; it is a movement grounded in the love and teachings of Rastafari principles. Lion Order cannabis products are currently sold only in Michigan, the company’s first launch state, but its plant adjacent product lines, such as luxury smoking accessories and branded textiles, will be available online at www.Lionorder.com beginning in August.
Lion Order cannabis products feature proprietary genetics developed by Rohan Marley and his team, currently sold in pre-packaged flower, pre-rolls, concentrates, and topicals. Lion Order will also launch vapes before the close of Summer 2023.
“Lion Order is so much more than a brand. Lion Order is a movement, grounded in the love and teachings of Rastafari principles,” said Rohan Marley, Lion Order CEO and founder. “Working with the TVG team has been incredible; these guys understand our message and our vibe. With TVG res and expertise, we will scale the availability of both Lion Order herb products and cannabis adjacent hard and soft goods, such as our upcoming Roots Luxury brand.”
TVG’s investment and incubation support of Lion Order has already exceeded $5M, and the group expects to grow that investment to over $10M before the close of 2023. TVG will use its expertise to help Lion Order scale in multiple markets, including the expansion of the Roots Luxury brand.
“Lion Order is a movement that is grounded in a set of unwavering social values,” said Jan Verleur, Managing Partner of The Verleur Group. “Rohan is the real deal. He really walks the talk in everything he does. His vision and authenticity are contagious, and we are beyond excited to help him scale his movement and affect social change.”
The investment made by TVG in Lion Order Group is part of a multi-year brand incubation project that will help the brand grow and expand into new markets. With the expertise and res provided by TVG, Lion Order is poised to become a leading cannabis lifestyle brand that promotes social responsibility and positive change.
In summary, the investment made by TVG in Lion Order Group is a significant milestone for the cannabis industry. With the backing of TVG and its portfolio companies, Lion Order is set to become a leading brand in the cannabis lifestyle space. The social values and principles on which Lion Order is grounded are admirable, and the investment made by TVG will help the brand spread its message of love and inclusiveness to new markets.