Sporty & Rich has partnered with Le Bristol to launch a capsule collection aimed at the hotel’s stylish clientele. The collection includes pajamas, loungewear, athletic basics, and accessories such as totes and baseball caps. Founder Emily Oberg expressed her admiration for Le Bristol and her excitement about the collaboration. The brand is based in the US, UK, and South Korea, with plans for expansion in Dubai and London. The New York flagship store has exceeded sales targets, reaching $4 million in sales in its first three months.
Sporty & Rich Launches Le Bristol Collaboration at Paris Fashion Week
Sporty & Rich has teamed up with Le Bristol to create a capsule collection specifically designed for the hotel’s fashionable clientele. The collection features a range of travel essentials, including pajamas, loungewear, and upscale athletic basics made from luxurious fabrics. Founder Emily Oberg expressed her admiration for Le Bristol and her desire to collaborate with brands she admires. This collaboration marks a new venture for the hotel, and Oberg’s brand-building strategy has proven successful with previous partnerships.
Expansion Plans and Sales Success
While the majority of Sporty & Rich’s team is based in France, the brand is not currently focused on the French market. Instead, Oberg has plans to open new store locations in Dubai and London. The brand’s New York flagship store, which opened in July, has exceeded sales targets, reaching $4 million in sales in its first three months. This success has solidified the demand for Sporty & Rich’s products and has paved the way for future expansion.
