Coach has launched a new collection and campaign to celebrate Pride Month, featuring colorways that mirror the LGBTQIA+ flag on bags, clothing, and accessories. The brand has also updated its iconic Tabby bag with a Pride design. Coach is celebrating ten years of its Coach Foundation in partnership with the Hetrick-Martin Institute and continuing partnerships with Point Foundation and CenterLink: The Community of LGBTQ+ Centers. The campaign features queer role models Papi Juice, Fran Tirado, Ashley Lukashevsky, Jonah Almost, Alaska Riley, Xunami Muse, and some of the Hetrick-Martin Institute youth. The collection is available to shop now.
Essence reports that Pride Month is a significant celebration that holds immense importance in promoting inclusion, raising awareness, and fostering a sense of belonging for the LGBTQIA+ community. It serves as a powerful reminder of the progress made towards equality and the ongoing battle for more of those human rights to be granted. This Pride Month will surely be one to remember, and Coach is making sure of it! In celebration of Pride, the brand has dropped its newest Pride collection and campaign.
The collection features colorways mirroring the colors of the LGBTQIA+ flag on Coach’s most loved bags, clothing, and other accessories. Even the iconic Tabby bag got a Pride update! From knit tank tops, platform sandals, and bucket hats with rainbow trimmings and rainbow monograms, the joy and celebration of Pride shine through. The new campaign features the coolest and most fabulous queer role models Papi Juice, Fran Tirado, Ashley Lukashevsky, Jonah Almost, Alaska Riley, Xunami Muse, and of course, some of the Hetrick-Martin Institute youth.
Coach is also celebrating ten years of their Coach Foundation in partnership with the Hetrick-Martin Institute, a nonprofit dedicated to LGBTQIA+ youth. The celebrated fashion house is also celebrating its continuing partnership with Point Foundation and CenterLink: The Community of LGBTQ+ Centers. Coach’s mission to make sure that all queer youth get the support they need is inspiring and honestly a breath of fresh air to see.
This year’s Pride capsule highlights much-loved businesses that are inclusive to the LGBTQIA+ community, such as Fire Island Pines and Cherry Grove, including Belvadere, Tea Dance, Cherry’s, and Pines Pantry. These spaces are dedicated to creating safe spaces for queer folx to be authentically themselves and have fun doing so. The campaign is shot at a few of these locations with an “airy, daytime” lens to show that Pride is also just about having fun with your loved ones.
Coach’s new campaign turns to Coach’s “Courage To Be Real” message, which spotlights individuals who are doing the work that inspires others to explore the different iterations of themselves and to be confident in every version. This message is so important, especially during Pride Month, as it is a time to celebrate who you are and to be proud of your individuality.
The Coach Pride collection is available to shop now on the brand’s website, and a portion of proceeds will be donated to the Hetrick-Martin Institute, Point Foundation, and CenterLink: The Community of LGBTQ+ Centers. By making a purchase, you are not only celebrating Pride but also supporting organizations that are making a difference in the lives of queer youth.
Finally, Coach’s newest Pride campaign is all about having the courage to be real and celebrating who you are. The brand’s commitment to supporting LGBTQIA+ organizations and creating safe spaces for queer folx is inspiring and commendable. So, let’s celebrate Pride Month by being proud of our individuality and supporting organizations that are making a difference in the lives of queer youth.
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