Thebe Magugu, the Johannesburg-based designer and recipient of the Franca Sozzani award, showcased his apparel at Fashion 4 Development’s annual First Ladies Luncheon in New York. Magugu, who admires the late Sozzani for her contributions to the fashion industry, expressed his excitement about being in New York for the first time and experiencing the city’s energy. He also discussed his mission to use fashion to inform and educate, and his plans for international growth. Magugu’s work in preserving culture has been recognized by F4D, and his designs have been acquired by museums like The Met.
Thebe Magugu, Stewart Parvin Serve Up Fashion at F4D’s Event
Thebe Magugu, the recipient of the Franca Sozzani award, showcased his apparel at Fashion 4 Development’s annual First Ladies Luncheon in New York. As a longtime admirer of Franca Sozzani, Magugu was honored to be a part of the event. He expressed his excitement about visiting New York for the first time and experiencing the city’s energy. Magugu’s mission is to use fashion as a means of informing and educating, and he plans to expand internationally. His work in preserving culture has been recognized by F4D and museums like The Met have acquired his designs.
Challenges and Growth
Creating a luxury space in South Africa has been challenging for Magugu, but he is making progress. He believes that fashion can be done anywhere in the world, not just in major fashion capitals. Magugu emphasized the responsibility of running a fashion business and the pressure that comes with it. He is focused on international growth and views it as a big responsibility to carry his brand in the fashion industry.
