Sunday, October 17, 2021

Find out here what exactly is behind Apple’s new billion number

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It is probably one of the recognisable merchandise on the planet. Most individuals have an opinion on it and likewise if numbers are to be believed then lots of people have bought it additionally. We are speaking in regards to the iPhone. According to an analyst, Apple has bought 2 billion iPhones. Horace Dediu, an analyst with Asymco, stated, “Unlike the 1 billionth, there was no announcement, no celebration. Partly this is because Apple stopped reporting unit shipments, but partly it’s because it’s not as interesting to talk about 2 billion as it is about 1 billion.”

It was in 2016 when Apple had truly issued a brief press launch saying that it bought one billionth iPhone. Back then Apple CEO Tim Cook had stated, “Last week we passed another major milestone when we sold the billionth iPhone. We never set out to make the most, but we’ve always set out to make the best products that make a difference. Thank you to everyone at Apple for helping change the world every day.”

First billion in 9 years, second billion in 5 years

The first iPhone was launched in 2007 which suggests it took Apple 9 years to clock one billion iPhones. In the following 5 years, it has bought one other billion. Dediu says that it estimated that there are about 1 billion iPhone customers and the number has been rising. According to estimates, there are about 3.8 billion smartphones on the planet. iPhone customers are about 26% of all smartphone customers, claims Dediu.

The two markets the place Apple dominates

About 4 years again, iOS market share was about 13%, which now has doubled and contributed to the second billion iPhones.

According to Dediu, the share of iPhone customers within the US is about 60%. Counterpoint Research estimated that Apple had 65% market share in This fall 2020 — the quarter after iPhone 12 sequence was launched. In the UK, this number is about 50%, Further in each the international locations a survey revealed that about 14% and 10% of customers swap to an iPhone each two years. Both in US and UK, telecom carriers supply incentives to iPhone customers to modify routinely. Apple provides excessive trade-in — change supply — values in each international locations which additionally provides to the push of shopping for new iPhones. In China, which is the world’s largest smartphone market, Apple had about 13% market share in Q1 2021. In India, Apple has been rising for the previous couple of quarters and is the market chief in premium smartphones. However, within the general market, Apple’s share stays fairly low.

The ‘second-hand’ smartphone market

Another purpose for the quick development of iPhones within the final 5 years is the secondary market. Dediu calls it a “thriving secondary market”. The used smartphone market is dominated by iPhones and this drops the ground for entry into the iPhone ecosystem to basically $0, says the analyst. Earlier this yr, Counterpoint launched a report on the secondary market. According to Jeff Fieldhack, analysis director, Counterpoint, “There has been no slowdown in the appetite for Apple within the secondary market. In fact, over the past year, it has increased compared to its competitors.” Apple’s share within the secondary market in 2020 was about 44%. Fieldhack additional stated that Apple’s secondary market common promoting costs are virtually 3 times greater than the typical of all its rivals. “Even with the rollout of 5G by over 150 mobile operators in over 70 countries, the demand and ASPs for Apple’s refurbished LTE portfolio remain elevated. This is helping Apple grow its installed base as many of the Apple buyers in the secondary market are first-time buyers,” stated Fieldhack.

The on-line refurbished market can also be thriving. Counterpoint expects extra secondary market volumes to maneuver to different areas reminiscent of Africa, Japan, India, and Europe. “There are established secondary market companies, with new companies also moving into these regions. There is also an appetite for flagships from premium brands but at mid-tier pricing,” stated Glen Cardoza, senior analysis analyst at Counterpoint. Ever for the reason that iPhone was launched in 2007, Apple’s ecosystem has expanded and the corporate’s market capitalisation worth crossed $2 trillion. Despite having many services and products, the iPhone stays Apple’s MVP — Most Valuable Product.

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