Kanye West doesn’t let his high-profile divorce from Kim Kardashian hamper his creativity when it comes to designing clothes for new partner Gap (GPS).
“I spoke to Yeezy last night and he’s very, very focused on this incredible opportunity – we’re both very excited about it,” Sonia Syngal, CEO of Gap, told analysts on a conference call. on the results Thursday evening. The Yeezy line is still expected to launch in the first half of this year, Syngal said.
Syngal stunned just about everyone on June 26, 2020 when she announced a 10-year clothing deal with Kanye West. Gap shares exploded 42% on news as investors embraced the idea that West – whose Yeezy sneaker line essentially saved Adidas – would inject the life he badly needed into a dying mall clothing brand. While details have been scarce, the line is expected to include hoodies, basics, t-shirts and joggers.
Syngal’s comments may allay some investor concerns about the partnership.
FILE – In this file photo from November 6, 2019, Kanye West attends the WSJ. Magazine 2019 Innovator Awards at the Museum of Modern Art in New York. The rap superstar will design clothing for adults and children which will be sold at Gap in 2021. Yeezy is best known for her expensive sneakers that sell quickly online. But the Yeezy shoes, made with sneaker company Adidas, will not be sold at Gap. (Photo by Evan Agostini / Invision / AP, file)
Since the Gap deal was announced, West has had a series of mind-blowing public moments. First he said he was running …
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