Here’s why new ‘WandaVision’ episodes debut in the middle of the night

Here's why new 'WandaVision' episodes debut in the middle of the night

Marvel Studios’ first original series for Disney + has found a loyal following, even though the new episodes debut at a truly odd time.

The series – which takes viewers into a world that mimics traditional TV shows – follows an old-fashioned TV schedule, airing a new episode every week as opposed to Netflix’s Frenzy (NFLX) model, where an entire season is published at the same time. But here’s the weird part: New episodes premier every Friday at 3 a.m. on the East Coast and at midnight in the West.

So why is one of the most talked about shows on TV debuting with new episodes during a time slot usually reserved for insomniacs and sadly texting your ex? Well, streaming services like Disney + are global brands trying to capture a global audience, and there just isn’t a “right” time to respond to…

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