How Harry Styles, Verzuz, and streaming changed the merch business

IN SUMMER 2018, Grace Hall-Ramsay attended a Harry Styles live concert in San Jose, California, and had a life-changing experience. The British pop star spotted the 18-year-old in the audience holding a sign stating that read “I’m going to come see my parents because of you!” He asked for his mother’s name and – told her it was Tina – made a crowd of thousands shout in unison, “Tina, she’s gay. The moment naturally went viral. Fiery Styler Ms Hall-Ramsey – as fans of the singer call themselves – had planned to attend 20 Harry Styles concerts in 2020.

“Over the past year, many musicians have realized that, even though they weren’t on tour, their fans…

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