How to handle negotiations with small businesses

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In a negotiation, does the other guy have to lose for you to win?

As a small business owner, you will be negotiating a lot of things – price, time, contract terms. And, unfortunately, you can find yourself in many conflicts – with suppliers, customers, distributors or others. When you do, I want you to remember a little mantra I say whenever I’m in a negotiation or dispute: “Be content with victory.”

What do I mean by “settling for victory”? I mean focusing on finding a positive outcome for yourself rather than focusing on “beating” the other side.

Sounds easy? It’s not.

Let’s face it: when you find yourself in a negotiation or conflict, your emotions will kick in. You are a …

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