Tuesday, September 28, 2021

‘It’s Mutual’: This is how BTS fans put their money and their hearts behind the band | WUWM 89.7 FM

Must Read

NPR’s The Indicator from Planet Money went searching for what’s behind the world-conquering k-pop band’s massive influence. They found it all comes back to the symbiotic relationship between BTS and their fanbase, called ARMY.
The answer: They do it through their intensely devoted fans.

Click here to listen to or read the full episode. Come for the fascinating analysis of how BTS moves the economic needle, stay for a very original cover of “Butter” by The Indicator team.

The band drives enormous sales for partnerships with brands like Louis Vuitton and McDonald’s; they drive a ripple effect of Korean cultural learning and enormous charitable donations.

And if you need a “Spring Day” rendition to get you through this Thursday, we’re partial to this Tiny Desk version.

This story originally appeared on the Morning Edition live blog.

Copyright 2021 NPR. To see more, visit https://www.npr.org.

News Highlights Business

  • ‘It’s Mutual’: This is how BTS fans put their money and their hearts behind the band | WUWM 89.7 FM
  • Check all news and articles from the Business news updates.
Disclaimer: If you need to update/edit this article then please visit our help center. For Latest Updates Follow us on Google News

More Articles Like This

Latest News