“It’s really sad”: Appleton store Hey, Daisy goes bankrupt | WFRV Local 5

“It's really sad”: Appleton store Hey, Daisy goes bankrupt |  WFRV Local 5

APPLETON, Wisconsin (WFRV) – Downtown Appleton is losing a significant portion of its charm. Hey, Daisy clothing store is closing after 16 years.

Sarah Hickey and her sister Rachel opened the store in De Pere in 2002. Hey, Daisy specializes in trendy, affordable clothing and accessories for women in Northeastern Wisconsin. The Appleton store, the store’s second location, opened in 2005.

Courtesy of Hey, Daisy

Appleton Avenue of Ice 2021 showcases art and supports small businesses

“I opened this store when I was 25 and I lived here. So this store that we always said was like my baby. Obviously this has been a really tough year for all businesses, but especially for small businesses and especially clothing companies, ”says Sarah Hickey.

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