James Murdoch is embarking on an ambitious new media adventure in India after reuniting with Uday Shankar, the executive who helped build the Murdoch Family’s TV Star empire before leading Disney’s Asian branch.
The project brings together one of India’s most successful media partnerships with the aim of building a ‘large-scale’ digital media, education and healthcare delivery business developed in part through acquisitions.
Although the name of the company and its precise strategy have not yet been disclosed, Mr Murdoch told the Financial Times that it would be a “top priority” and a “center of gravity” for his holding company Lupa Systems.
Mr. Murdoch created Lupa using his $ 2 billion in proceeds from the $ 71 billion sale of most of the Murdoch family’s 21st Century Fox empire to Disney. Investments so far have included the Tribeca Film Festival, Vice Media, Art Basel and an online education start-up in India called Harappa Education.
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