Wednesday, October 20, 2021

Kraft Heinz to buy Brazilian seasonings company

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On Thursday, The Kraft Heinz Co., co-headquartered in Pittsburgh and Chicago, announced that it is set to acquire Brazilian food company Companhia Hemmer Indústria e Comércio, or Hemmer.

“This acquisition offers us a valuable opportunity to accelerate our international growth strategy centered around Taste Elevation – our portfolio of high-quality products that enhance the taste of food,” says Rafael Oliveira, International Zone President at Kraft Heinz. “Hemmer is a legendary company in Brazil, growing net sales significantly, and will bring a delicious and diverse portfolio of products to Kraft Heinz.”

Hemmer, which focuses on condiments and sauces, was established in Brazil in 1915. By acquiring the company, Kraft Heinz (Nasdaq: KHC), will expand its International Taste Elevation product platform.

The combination aims to accelerate the growth of both companies, expanding Kraft Heinz’s presence in Brazil and leveraging its already successful expansion in condiments and sauces. Hemmer will benefit from Kraft Heinz’s distribution network and go-to-market model, including the growing foodservice channel in Brazil.

Rothschild & Co is acting as the exclusive financial advisor for Kraft Heinz and Madrona Law as the legal advisor to Kraft Heinz for this potential transaction. Pabst & Hadlich Advogados Associados are acting as exclusive advisors to the selling shareholders and Hemmer.

“In the last few years, Hemmer has been further strengthening itself as a food company synonymous with flavor, quality, and portfolio variety. We are extremely honored by this potential acquisition and the entire expansion potential this negotiation offers by continuing our family history in the region,” says Christian Luef, Hemmer CEO.

News Summary:

  • Kraft Heinz to buy Brazilian seasonings company
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