Evansville (Ind.) Teachers Federal Credit Union, which looked into the Bowling Green financial market in 2019 by opening a branch of its Liberty Financial brand on Lovers Lane, is now delving into the south central Kentucky market.
The Evansville credit union has announced its intention to build a 6,350 square foot branch at 2187 boul. Gary Farms. near Home Depot and Gordon Food Service.
Construction on the branch has not started, but Brent Joyce, vice president of marketing for the credit union, said it is expected to open in spring 2022.
Joyce said the second Bowling Green branch is needed to meet the growth of the credit union in this market.
“We have a lot of members in this area and we are growing,” Joyce said. “This (Gary Farms) is a high traffic retail area. It is an excellent location. The addition of the branch will increase our retail presence and help us grow our workforce. “
Joyce said the ETFCU entered Kentucky and the Nashville area of Tennessee originally through its First Liberty Financial Mortgage brand.
“We started with mortgages in Louisville, Bowling Green and Owensboro,” Joyce said. “We are very strong in Louisville. We have adopted Liberty Financial as our full-service retail brand. “
Joyce cited a product called Vertical Checking as the impetus for much of credit unions …
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