The growing demand for audio shows and rise in the number of regional productions illustrate how podcasts have gained popularity among digital users in the last few years.
What is common between these scenarios you ask? Perhaps the fact that all of these epics and legendary tales have been narrated orally for centuries from one generation to the next.
A distraught and enraged Kannagi burning the flourishing city of Madurai to ground with her curse; Ranjha wandering across Punjab as a jogi and shedding tears of joy upon meeting Heer; the ten-headed, mystical king Ravana, striking a wicked smile as he kidnaps Sita.
It is surprising that although these stories have been recreated and adapted in visual formats innumerable times, oral narrations and audio stories never fail to plant vivid images of these tales in our heads.
As opposed to reports and predictions that suggested that the visual medium would take over audio-only modes of mass communication like radio jockeying, podcasting has witnessed tremendous growth in recent times.
The rich tradition of storytelling is perhaps one of the major factors why audio as a medium continues to thrive.
It’s no wonder that the number of regional podcasting companies as well as availability of podcast production tools such as Anchor are steadily increasing.
The growing demand for audio shows and rise in the number of regional productions also illustrate how podcasts have gained popularity among digital users within a span of a few years.
Not to forget the perks that come with podcasting such as the scope to produce immersive, personal and in-depth content, audio shows serving a break from prolonged screen-time, and accessibility, among others, that have lured listeners.
- Looking for cool podcasts? Here is a detailed list
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