Merck Animal Health Completes Acquisition of Poultry Sense Ltd.

Merck Animal Health Completes Acquisition of Poultry Sense Ltd.

Merck Animal Health, known as MSD Animal Health outside of the United States and Canada, has completed the acquisition of PrognostiX Poultry Limited, dba Poultry Sense Ltd. from its founding shareholders.

Poultry Sense Ltd. provides farmers with hardware and software technology solutions to capture in real time data to increase transparency and accurately inform on-farm decision-making.

Financial terms were not disclosed.

Merck Animal Health initially invested in Poultry Sense in March 2019 to support its development. The technology enables poultry farmers to track and analyze overall health performance over the lifespan of the flock and gives users the ability to measure, compare and record key health and environmental indicators captured by wireless sensors battery powered in the chicken coop.

It also allows farmers to identify patterns and trends to predict herd health …

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