It’s a gaming themed bar, born from the co-owners of Mad Genius ad agency. They chose to ironically open on April Fools day.
Rick Moore handles the business side. He says applying for a license now was no harder than in the past. Labbe said you can dress to the nines or wear a t-shirt and shorts to dogmud. They are striving for versatility.
“I wanted that gaming atmosphere,” Labbe said. “There’s just something about gathering your friends up and saying ‘let’s go grab a drink’ and it’s nice to get out in a tavern atmosphere.” Both owners said that even after just two weeks of being open, Mississippi’s easy to open atmosphere has allowed them to create a loyal following already.
Moore’s partner Jesse Labbe handles the creative side. “Opening businesses in Mississippi– Quite frankly it’s a very user friendly state,” Moore said. “This isn’t my first business to open and it’s certainly as easy as it has been.”
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