Mobile Advertising Agencies Form Alliance to Prepare for Apple iOS Privacy Changes

Mobile Advertising Agencies Form Alliance to Prepare for Apple iOS Privacy Changes

A group of mobile advertising companies have come together to form the Post-IDFA Alliance, a partnership designed to help marketers and app developers adapt to Apple’s iOS privacy plans. It’s made up of six agencies, including Liftoff, Fyber, Chartboost, Singular, InMobi, and Vungle – all of which will be affected by changes to the transparency of app tracking in the upcoming iOS 14.5 update.

IDFA, an abbreviation for Identifier for Advertisers, is a unique, random, resettable device identifier assigned to a user’s iOS device. Advertisers rely on this to track and identify a user (without revealing information) in order to offer personalized advertising based on …

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