IMAGE: Edited by Dilip Soman and Catherine Yeung, with a preface by Cass Sunstein. From Rotman-UTP Publishing, a trademark of the University of Toronto Press. view more
Credit: University of Toronto Press
Toronto – Every organization is ultimately in the realm of behavior change. Whether it is advocating for a social cause, building customer loyalty or providing government services, behavior change is essential to the success of the organization. Even so, most groups do not have a clear roadmap for integrating behavioral science knowledge into their operations. To meet this need, professors Dilip Soman and Catherine Yeung have co-edited an anthology, The Behavioral Informed Organization, which provides a comprehensive framework for using behavioral information (BI) to drive better results, improve overall efficiency, and engage stakeholders.
The Soman and Yeung collection, published this month by Rotman-UTP Publishing, a brand of the University of Toronto Press, brings together many of the world’s leading thinkers and practitioners in the field of BI. These contributors provide a company-wide strategic perspective on how …
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