New branding campaign showcases Cars.com’s blend of art and science that creates perfect car matches

New branding campaign showcases Cars.com's blend of art and science that creates perfect car matches

CHICAGO, March 1, 2021 / PRNewswire / – Cars.com™ (NYSE: CARS), a leading provider of digital automotive solutions and markets, today announced the launch of its new nationwide branding campaign, “It’s Matchical. »The breadth and depth of its first part data, combined with intelligent twinning technology, enables the Cars.com marketplace to successfully connect its more over 20 million unique car buyers per month with vehicles that meet their needs, meet their budget and exceed their expectations. With 50,000 new and used cars added daily by local dealerships across the country, car buyers never miss the opportunity to find their perfect match on Cars.com.

“Cars.com has been creating automotive chemistry for almost 25 years, and we’ve learned that it’s both art and science that creates a lasting bond between Americans and their cars,” said Brooke Skinner Ricketts, responsible for the experience at Cars.com. “We have seen the buying and selling of cars turn into virtual priority at an incredible rate over the past year. Buyers want a personalized experience that organizes their choice based on data science and their personal preferences. Our combination of a wide selection of fresh inventory and intelligence …

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