New business models can save newspapers

New business models can save newspapers

The numbers are shocking when you look at what has happened to newspapers over the past 20 years or so. They are fighting for their survival and relevance, but market forces have created many news deserts in the United States.

In 2020 alone, mainly because of the pandemic, 300 American newspapers closed. Many were local publications of invaluable value to small towns and rural areas.

Jim Martin for the camera

Print and digital advertising revenue fell to double digits in 2020. Also mainly due to the pandemic, median advertising revenue of all of the listed United States news businesses fell 42% between 2Q 2019 and 2Q 2020.

The number of newspaper employees has fallen by 50% since 2008, and the number of American dailies is down 48.8% since 1970.

These are scary statistics, enough …

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