SAN DIEGO, Jan. 28, 2021 / PRNewswire / – Mapp, one of the largest independent marketing platforms, reports on strong growth in fiscal 2020. The company closes with a record one-year growth on the other of the new customer activity of 73%. At the same time, the average contract value has tripled, which underlies the recognition of customer engagement based on the insight of midsize companies and enterprises.
COVID-19 has caused a massive acceleration in digital transformation and online business models in marketing. The need for regular online interactions with consumers through a targeted strategy to trigger profitable interactions has led many companies over the past year to invest heavily in marketing analytics, personalization, automation and marketing. digital customer activation.
It has also become evident in all industries that the need for effectiveness and efficiency in digital marketing is essential. Many companies have therefore realigned their strategies to focus more on data-driven approaches. This has led to a huge growth spurt in the adoption of the AI-based customer intelligence solution Mapp Intelligence, which is the core of the modular Mapp Cloud marketing platform. Here, the seamless integration between Mapp Intelligence and the Mapp Engage cross-channel marketing solution enables marketers to identify actionable insights and user segments to enable highly personalized marketing messages to be used across all channels.
Mapp has supported many companies in their transition to digital marketing strategies over the past year, gaining 70 new clients across all industries and target markets. In particular, the new business of distribution and e-commerce recorded dynamic growth of almost 30%. New Mapp customers include Quint, The Entertainer, Ella’s Kitchen, Creed, PetsPyjamas, Francesca’s, La Martina and ePrice.it. Mapp also launched its Global Partner Program last year and expanded its market presence through partnerships with consulting and technology companies in the US, UK, France, Germany and Germany. Italy.
Regular updates to Mapp products have allowed businesses to engage with consumers in ever more targeted ways – and from a single source. In particular, the new features of the Customer Data Platform (CDP) have proven to be an important growth driver. Mapp Cloud gives businesses a 360-degree view of every end consumer across all channels. Through its central contact profiles, important information such as demographics, past interactions and transactions are aggregated and visualized – and can be used for advanced segmentation and automation with other systems across the world. company.
Steve Warren, CEO of Mapp, comments on the very positive result: “Despite COVID-19, we were able to continue our growth trajectory and end fiscal 2020 on a record high. My thanks go to our international team who did an excellent job despite all the challenges posed by the pandemic. We are very proud because the dynamic development of our new client activity clearly shows that we offer real added value with a customer engagement driven by insight. In the new year, we are focusing on new AI-powered features as well as product updates that provide our customers with clear competitive advantages and strengthen our position in the market. “
Marketers and data scientists should be able to focus on what will make the difference for their business, instead of spending all of their time taming the technology behind it. With the information-driven Mapp Cloud customer engagement platform, they can focus on what really matters – and the great insights that come with it ….
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