ON THE MONEY: 4 tips for starting or reinventing a business in difficult times | Business

ON THE MONEY: 4 tips for starting or reinventing a business in difficult times |  Business

Think the best time to start a business is in a booming economy? Perhaps. But some of the biggest business success stories of the past few decades actually stem from a good idea born during a recession.

Consider these names: CNN, Uber, Airbnb, and Square. There is a lot of more.

The effects of COVID-19 are forcing existing businesses to reinvent themselves, and some of today’s biggest business hurdles will spark new startups offering innovative solutions.

With the pandemic rapidly changing consumer behavior, more more than $ 3 trillion is expected to be lost or transferred to the companies best prepared to exploit the possibilities, according to a November 2020 …

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