“Our integration with Onramp Invest gives advisors the ability to not just have a one-time conversation but manage these assets alongside more traditional options,” according to John Mackowiak, chief business development officer at Advyzon. In addition to Ritholtz, other initial investors that have taken part in Onramp’s current funding round include Gemini Frontier Fund and Eterna Capital. In addition to Advyzon, Onramp’s early adopters and confirmed integration partners to date also include CF Benchmarks and Wealthbox, according to Onramp.
Separately, WisdomTree Investments introduced the WisdomTree +Crypto Model Portfolios that it said will be made available for advisors to view as an educational resource, including via Onramp Invest, with integration into Gemini’s crypto platform. WisdomTree has provided a license to Onramp for displaying WisdomTree +Crypto Model Portfolios on the Onramp platform to be accessed by advisors at their own discretion, according to WisdomTree. But “WisdomTree does not have an arrangement with Gemini, which is an Onramp relationship,” the asset manager said.
The new +Crypto Model Portfolios are “intended to serve as a resource for advisors to consider as they guide their clients who may be looking to participate, based on risk tolerance and other diligence considerations, in this evolving segment of the market,” Will Peck, WisdomTree head of strategy and emerging technologies, said on Tuesday. Pictured: Tyrone Ross. (Source: Onramp)
“We are working closely with them to get this done within the next month or so,” he said. WisdomTree did not respond to a request for comment at that time. Ross told ThinkAdvisor last month that Onramp would be providing content with WisdomTree for advisors and that it was also “having discussions with WisdomTree now to build out some model portfolios for financial advisors with some really cool allocations with Bitcoin and Ether,” the native cryptocurrency of the Ethereum open-source blockchain.
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