Post-IDFA Alliance Forms to Help App Developers and Mobile Marketers Cope with iOS Changes

Post-IDFA Alliance Forms to Help App Developers and Mobile Marketers Cope with iOS Changes

A number of leading mobile marketing companies have launched the Post-IDFA Alliance, a partnership to address concerns from mobile marketers and app publishers about Apple’s plans to update its policies. identifier for advertisers (IDFA). The privacy feature, which is slated to go into effect early this year, will require apps on iOS 14, iPadOS 14, and tvOS 14 to get user permission before tracking them.

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