Principle Business Enterprises Pursues Customer-Focused Innovation Under Third Generation Leadership

Principle Business Enterprises Pursues Customer-Focused Innovation Under Third Generation Leadership

“The Medicaid audience is one of our most vulnerable populations,” said Angie Williams, PBE vice president of marketing. “For years our products have been known as the premium incontinence solution. Our vision is to improve the quality of life for carriers and caregivers who manage the most difficult incontinence situations, and this is what drives us to serve this audience. Our team has worked diligently to provide a comprehensive product offering, from youth to bariatric people, along with resources to help you navigate Medicaid incontinence coverage. ”

The company has also increased its ability to serve Medicaid, long-term care and veteran populations by forming a clinical care team with a dedicated Medicaid specialist to enhance its product innovation and guidance.

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