It almost seems unfair to ask publishers to compare their event activities from 2019 to 2020, when existing programming went up in smoke as the world closed to in-person gatherings.
Publishers have had to delay, relocate and reinvent events, as well as work with sponsors to realign their investments with the current state of the world. But now, publishers are entering 2021 with new strategies to attract shoppers and clients to virtual events, which aren’t going away anytime soon, and look to the second half of the year when a hybrid model of virtual and no one can be possible.
“The first half of the year was nuclear winter – and it was rampant,” said Jim Spanfeller, CEO of G / O Media, citing the layoffs and economic insecurity that accompanied the…
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