Roku closes deal for Nielsen advanced video advertising business

Roku closes deal for Nielsen advanced video advertising business

SAN JOSE, California and NEW YORK, NY ?? Roku and Nielsen today announced a strategic alliance between the two companies that will help shape the future of media measurement and TV advertising in a streaming-driven market. Roku has entered into an agreement to acquire Nielsen’s Advanced Video Advertising (AVA) business, which includes Nielsen’s Automatic Video Content Recognition (ACR) and Dynamic Ad Insertion (DAI) technologies.

The acquisition will accelerate Roku’s launch of an end-to-end DAI solution with TV programmers. Additionally, Nielsen and Roku will enter into a strategic partnership to integrate complementary Nielsen advertising and content measurement products into the Roku platform and advance Nielsen ONE, the company’s cross-media measurement solution. …

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