“We were experiencing this whole COVID situation and we weren’t getting a lot of traffic in the area, so it was a really cool, good feeling,” said JP Smith. The Cake Project at The Shoppes on Fatherland was the focus of a Seat At The Table 615 campaign.
Smith said there was a line out the door of his business the weekend Seat At The Table 615 featured his cheesecake business. Tagging the businesses on social media is key to the success of these campaigns.
“They are BIPOC-owned – Black, Indigenous and People Of Color, and they’re based out of East Nashville. Right now, we’re solely focused on East Nashville. Ultimately we’ll expand it to the whole city, but right now we’ve got a good community, a good environment here, so we’re growing with the community that we know,” King said. “That social media exposure exposes a different audience that maybe they didn’t have before. So there’s the big burst of energy right there that weekend and hopefully some sustained growth over time,” King said.
Campaigns have also brought people to 615 Chutney, Far East and Slow Burn. “I don’t think I’ve [ever] had a weekend with so many people coming in,” Smith said.
Seat At The Table 615 features a different establishment roughly once a month. Follow the organization on Facebook, Instagram and Twitter to find out about upcoming campaigns. Social media users that go to the highlighted restaurant and tag the featured restaurant are paid out of the fund.
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- ‘Seat At The Table 615’ Crowdfunding for Minority-Owned Restaurants in East Nashville
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