Live sports is coming to Max streaming service in time for the MLB playoffs. Warner Bros. Discovery announced that it will launch a live sports tier on its Max streaming service on October 5, offering subscribers access to over 300 live games per year. The “Bleacher Report Sports Add-On” will include MLB, NHL, NBA, NCAA Men’s March Madness, and US Soccer events, as well as live pre- and post-game programming and on-demand content. The addition of live sports aims to compete with the decline of traditional cable television and make Max a comprehensive streaming service.
Live Sports Coming to Max Streaming Service
Warner Bros. Discovery has announced that it will introduce a live sports tier on its Max streaming service, starting from October 5. The new offering, called the “Bleacher Report Sports Add-On,” will grant subscribers access to more than 300 live games annually. This move aims to address the decline in traditional cable television and establish Max as a comprehensive streaming service. The addition of live sports will coincide with the MLB playoffs, providing users with an enhanced sports viewing experience.
Bringing Sports to the Streaming Platform
Warner Bros. Discovery’s live sports tier on Max will include a wide range of sports, such as MLB, NHL, NBA, NCAA Men’s March Madness, and US Soccer events. Subscribers will not only have access to live games but also enjoy live pre- and post-game programming, on-demand content, and extended series. This marks the first time that Warner Bros. Discovery has made its premium sports content available on a streaming platform, expanding the options for sports enthusiasts.
Competing with the Decline of Cable TV
The introduction of live sports on Max comes as Warner Bros. Discovery and other entertainment giants face challenges posed by the decline of traditional cable television. This shift in viewer preferences has threatened the business model that has long supported expensive sports rights and programming development. By offering live sports on its streaming service, Warner Bros. Discovery aims to adapt to changing consumer habits and provide a comprehensive entertainment experience. This move is part of their broader strategy, which also includes the launch of a live news service on Max.
Warner Bros. Discovery’s global streaming president, JB Perrette, expressed excitement about the new sports tier, stating that it makes Max the most complete streaming service for consumers. With the addition of live sports, Max aims to cater to a wide range of entertainment preferences, positioning itself as a top choice for sports enthusiasts and general viewers alike.