Buzzer, a new mobile platform for live sports personalized for fans, announced a new agreement to distribute NBA League Pass (CREDIT: Buzzer] Buzzer previously secured the rights to live content from both the NHL and PGA Tour in March.
Sports streaming app Buzzer announces agreement to distribute NBA League Pass Buzzer was founded by Bo Han, the former director of live content for Twitter. With the announcement of the NBA League Pass deal and the expansion of the app’s offerings, he is hopeful that the platform can be a place to democratize access to live sports.
According to the press release, “additional partnerships will be announced in the coming months as Buzzer continues to expand as a multi-sport, aggregated platform.” [Buzzer, Cord Cutter News]
Buzzer is currently available for download on iOS in the App Store and Android in the Google Play Store. However, the app is in is currently in early access, which means that while users can download it and build their profile, they will be added to a waitlist before being added for other features. The platform plans to officially launch “later this year.” “The NBA is an industry leader in innovation and fan experience, and Buzzer offers a new way for the league to reach fans, particularly younger Gen Z and Millennial fans,” says Han, who is also the CEO of Buzzer. “Through Buzzer’s hyper-personalization, notifications, and micropayments, mobile-first basketball fans will have the opportunity to watch all the amazing moments that happen night after night, driving greater viewership, engagement, and value for the NBA.”
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